The Problem
EL&N’s Belgravia site had been closed for months during a full refurbishment, so they needed regulars to know they hadn’t closed for good. The brand needed a return loud enough to bring their store back to life, and also to give new customers a reason to stop and eat in a place they’d never seen before.

The Solution
House of EL&N needed to feel like a ‘you had to be there’ moment, not a quiet reopening. So over 5 days, we introduced locals and tourists to the new concept store by giving them a first-hand taste and experience of the brand. The buzz carried over into content that reached 1m views with the help of influencers who engaged with the brand in-person and on social media.

The Result
Over 5 days, House of EL&N reached 100k consumers directly in Belgravia, with over 100 drink samples given out and more than 300 new orders within the launch window. What could have been a quiet refurbishment that killed profits became a brand new store opening that London actually noticed.