The Problem

FIX Dessert Chocolatier (also known as The Original Dubai Chocolate) had launched in Harrods a year earlier. A second launch meant the bar was already set high and a quiet re-entry wasn’t an option. FIX needed new and existing customers across London to know they were back, and a launch premium enough to match the legacy of Harrods.

The Solution

To give FIX the perfect start ahead of their launch, we took the brand directly to locals and tourists in and around Harrods for 14 days, and gave them a real experience of the brand through interactive live sampling. The whole activation captured in a dedicated launch video which hit 185k views on social media.

The Result

In just 14 days, FIX achieved 215k Consumer Brand Experiences across Knightsbridge, Central London, which took total local impressions past 400k, all before a single customer stepped through Harrods’ doors. Orders climbed steadily through day one and FIX successfully completed another launch as great as the FIX x Harrods collaboration deserved.