500 Customers during first UK Launch for Italian Food Brand
When All’Antico Vinaio opened its first-ever UK store in London, they needed people to show up from day one. We ran a 30-day campaign across Soho to help the brand reach thousands of potential customers before their doors opened.
The result: 400k consumers reached and 500 new customers through the door on day one.
Sector
Restaurant (QSR)
Service
New Store Launch
Goal
Increase Brand Awareness
Time-Frame
30 days
The Numbers
400k
Consumers Reached
500
New Orders
3.2k
Pedestrians Engaged
100%
First-Week Sales Uplift
The Campaign
The Problem
All’Antico Vinaio arrived in London as an established food chain, but that didn’t guarantee a strong launch in a city that had never seen them before. Despite previous successes, the brand needed both locals and tourists to know they were opening their first store in the UK.
The Solution
To make sure London felt All’Antico Vinaio’s arrival firsthand, we marketed the brand for a full 30 days ahead of their official launch. By utilising a traditional London taxi we made sure London felt their arrival by achieving 400k in-person interactions with both locals and tourists before their doors opened.
The Result
Over 30 days, All’Antico Vinaio reached 400k consumers across London, engaging 3.2k pedestrians directly and achieved 500 new customers on day one.
Client Feedback
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400k
Consumers Reached
500
New Orders
3.2k
Pedestrians Engaged
100k
Consumers Reached
180
New Orders
23k
Launch Video Views
400k
Consumers Reached
450+
New Orders
185k
Launch Video Views