100k Consumers Engaged for EL&N Café in just 5 Days
When EL&N transformed their Belgravia site into their brand new concept House of EL&N, they needed both regulars and new customers to notice the change, so we ran a 5-day campaign to launch their new concept store in Belgravia, London.
The result: Over 100k locals and tourists experienced their brand in person, hundreds of launch-day sales and a debut that turned a quiet refurbishment into a concept London actually noticed.
Sector
Restaurants & Cafés
Service
New Store Launch
Goal
Increase Footfall
Time-Frame
5 days
The Numbers
100k
Consumers Reached
180
New Orders
23k
Launch Video Views
250
Consumer Brand Experiences
The Campaign
The Problem
EL&N’s Belgravia site had been closed for months during a full refurbishment, so they needed regulars to know they hadn’t closed for good. The brand needed a return loud enough to bring their store back to life, and also to give new customers a reason to stop and eat in a place they’d never seen before.
The Solution
House of EL&N needed to feel like a ‘you had to be there’ moment, not a quiet reopening. So over 5 days, we introduced locals and tourists to the new concept store by giving them a first-hand taste and experience of the brand. The buzz carried over into content that reached 1m views with the help of influencers who engaged with the brand in-person and on social media.
The Result
Over 5 days, House of EL&N reached 100k consumers directly in Belgravia, with over 100 drink samples given out and more than 300 new orders within the launch window. What could have been a quiet refurbishment that killed profits became a brand new store opening that London actually noticed.
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