UOOYAA – Clothing Brand Launch
Client
UOOYAA Clothing
Sector
Cloth Brand
Timeline
May 2021 - Oct 2023
Location
Central London
Campaign Summary
We recently partnered with UOOYAA, a bold and contemporary clothing brand, to bring their vision to the streets of London through an eye-catching taxi advertising campaign. The aim was to create maximum visibility for the brand in a stylish yet impactful way, perfectly aligning with their fashion-forward identity.
The vibrant green taxi wrap, featuring the UOOYAA logo in bold typography, stood out against the city backdrop, ensuring the brand was seen in high-traffic areas and by diverse audiences. This mobile campaign brought the brand closer to both London residents and international visitors, showcasing UOOYAA as a modern, dynamic label.
Campaign Details
Following on from our continued success in delivering impactful out-of-home campaigns across London, London Taxi Ads were trusted by UOOYAA, a contemporary fashion brand, to launch their latest advertising campaign. Located in the heart of the capital, the project involved the full wrapping of London’s iconic black taxis with UOOYAA’s bold green and black branding, transforming them into moving billboards across the city.
Our works entailed the complete design, production, and installation of high-quality vinyl wraps that captured the brand’s identity with precision and vibrancy. The execution ensured durability and a premium finish suitable for long-term exposure on the busy streets of London.
The campaign was strategically deployed across central and high-footfall locations including shopping districts, business hubs, and tourist hotspots, ensuring UOOYAA’s message reached a broad and diverse audience. Through this project, we successfully positioned the brand as a modern, stylish label while achieving extensive citywide visibility and high levels of daily impressions.
Outcomes
The outcome of the campaign was a highly visible and memorable presence for UOOYAA across London. The branded taxis generated thousands of daily impressions, driving strong brand recall among both residents and international visitors. By leveraging the mobility of London’s iconic taxis, UOOYAA achieved extensive reach across premium locations, reinforcing its position as a bold, fashion-forward brand and creating lasting awareness throughout the campaign period.
Client Feedback
A brilliant partner to work with. We delivered a campaign together with Declan, who makes you feel he is part of the team, always provides quick responses and multiple solutions, very adaptable to the event situation. Strongly recommend! - Meimei - UOOYAA Marketing Director