Lucy Pastorelli – Beauty Product Launch
Client
Lucy Pastorelli
Sector
Luxury Beauty Brand
Timeline
August - December 2025
Location
London, Kings Road
Campaign Summary
We recently partnered with Lucy Pastorelli, an independent beauty brand known for its premium tools used by professional nail technicians and high-end salons. Following the launch of their products inside Townhouse, a prestigious beauty destination, the goal was to build strong awareness across London and position the brand alongside the city’s luxury beauty scene.
To achieve this, we deployed a fully branded London taxi for 3 months, focusing on key areas such as Chelsea, King’s Road, Kensington and the City. Locations where beauty-conscious consumers and salon professionals are consistently active.
The campaign also doubled as a content opportunity, allowing the brand to capture reusable lifestyle photography and TikTok-ready footage that could be used long after the campaign ended.
With its elegant pastel aesthetic and premium London backdrop, the wrapped taxi became a memorable moving billboard, reinforcing Lucy Pastorelli’s position as a modern, high-quality beauty brand trusted by professionals.
Campaign Details
Lucy Pastorelli partnered with London Taxi Ads to support the launch of their premium beauty tools inside Townhouse, a leading luxury beauty destination. To elevate the brand’s presence, we created a fully wrapped London taxi designed to reflect a clean, modern and luxury aesthetic.
Our team managed the entire process, from creative development and wrap production to installation and route selection. The final result was a sleek, high-quality wrap that aligned perfectly with the brand’s professional image and ensured durability on London’s busy streets.
The campaign focused on premium, high-footfall areas including Chelsea, King’s Road, Kensington and the City, ensuring the brand was consistently visible to beauty professionals, salon clients and beauty conscious Londoners. Alongside the taxi wrap, we organised a full content day, capturing professional photography and videos for the companies ongoing use across Instagram and TikTok.
Client Feedback
We had our taxi wrapped by London Taxi Adverts and couldn’t be happier with the result! Declan joined us for our PR day to make sure everything ran smoothly. Great service, professional team, and highly recommended! Amy - Marketing Director