UOOYAA – Clothing Brand Launch
How UOOYAA used London Taxi Advertising to Launch in the UK - from China to London!
Campaign Objective
UOOYAA are a well known clothing brand in China who decided to bring their brand into the UK market
Their main goal was to build brand awareness for their launch and get people talking about (and buying) their products!
Keep reading to see how we turned an iconic London taxi into a launchpad to help UOOYAA make a bold first impression in the UK.
About The Campaign
UOOYAA is a popular clothing brand from China with multiple stores and a huge following online
To help UOOYAA launch their brand in the UK, we delivered a fully ‘done for you’ London taxi advertising campaign that made their entry into the UK market seamless, stylish and high-impact.
The plan was to create a buzz, attract attention from shoppers and share eye-catching content on social media to introduce their style to a brand new audience.
We put their design on a black taxi and parked it outside their new store in London and on launch day, popular models took photos and videos both inside and outside the taxi to post on social media.
The taxi also appeared in their new commercial which built excitement, got people talking about the brand and led to them visiting their store on Brewer Street, Soho in Central London.
Scroll down to take a look at the pictures from the day and to see exactly what we provided UOOYAA with for this campaign!
Our Approach
Here’s what we provided
To kick things off we fully wrapped a London taxi, featuring UOOYAA’s unique branding ahead of their store opening
On opening day, we parked the taxi outside of their store which created a vibrant buzz on a sunny Friday afternoon in Soho!
In addition UOOYAA got 8 hours of pure PR! During the 8 PR hours, UOOYAA filmed a commercial with the taxi, took pictures with Instagram influencers and got enough content for their social media to last over a year!
The taxi then drove around Central London for 6 weeks, consistently capturing peoples attention and establishing their brands name in London which helped attract the right audience into their new store on Brewer Street
Lastly, we gave UOOYAA professional photos of their branded taxi in iconic locations in London like Big Ben and London Eye which proves ideal for long-term brand use.
We provided pre-campaign planning and support, so everything was ready to go without UOOYAA needing to manage a thing.
On-the-day execution was handled entirely by us. The brand simply showed up, while we coordinated logistics, routes and photographers.
From pre-launch to post-campaign, we made it effortless. UOOYAA didn’t have to stress about a single detail because we handled everything.
Plus their branded taxi looked so good and got so much attention that we extended their campaign from 4 weeks to 6 weeks at no extra cost!
Client Feedback
A brilliant partner to work with. We delivered a campaign together with Declan, who makes you feel he is part of the team, always provides quick responses and multiple solutions, very adaptable to the event situation. Strongly recommend! - Meimei - UOOYAA Marketing Director
More Case Studies
UOOYAA are a well known clothing brand in China who decided to bring their brand into the UK market
Their main goal was to build brand awareness for their launch and get people talking about (and buying) their products!
Keep reading to see how we turned an iconic London taxi into a launchpad to help UOOYAA make a bold first impression in the UK.